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Neil Sansom leaves Moss Bros for Wool Overs

Neil Sansom, former omnichannel director of Moss Bros, has joined online and mail order knitwear retailer Wool Overs as chief executive.

Sansom joined Moss Bros in May 2012 and was responsible for leading the online and digital growth of the business both in the UK and overseas.

He was previously marketing director at M&M Direct from December 2008 to May 2011, and was business development director at German mail order group Otto from April 2006 to November 2008.

West Sussex-based Wool Overs, which trades as, was founded by Mark and Clare Shenton in 1989, who began selling knitwear at country shows.

The business now offers more than 150 styles jumpers, sweaters and cardigans, with a turnover of £20.1m for the year ended March 31, 2014. It made an operating profit of £3.5m, against £1.8m for the previous year.

Private equity firm Langholm Capital acquired a majority stake in Wool Overs in July this year. Terms of the transaction were not disclosed, but the founders have retained a minority stake.

Sansom said: “I am pleased to be joining Wool Overs as chief executive and look forward to developing and growing the brand using my industry experience. Wool Overs is a great British brand founded by Mark and Clare Shenton over 25 years ago and is now set for an exciting future as its next stage of development begins.”


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