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Neiman Marcus launches 'one click' visual search technology

US department store retailer Neiman Marcus has launched a new mobile app feature enabling shoppers to take photos and then find handbags and shoes with matching attributes in just one click.

The service, named Snap Find Shop, has been integrated into the retailer’s existing app and has been designed by Toronto-based mobile visual search firm Slyce. It is now available for US shoppers to download from the iTunes app store.

It will enable shoppers to take a picture on their mobile phones and instantly be provided with the option to buy any of the handbag and footwear products sold by Neiman Marcus that have similar characteristics, such as colour or material.

Other retailers offering a similar service have done so by launching separate standalone apps and require shoppers to enter further product details before they are provided with the results.

All the footwear and handbag brands sold by Neiman Marcus – including Prada, Fendi and Jimmy Choo – will be included in the new service.

Neiman Marcus will test the technology using these two categories and if successful it could be rolled out in the future to cover other products sold by the retailer.

Wanda Gierhart, chief marketing officer of Neiman Marcus Group, said: “Today, most online shopping begins with search – either through key words or navigating filters – and as they say, a picture is worth a thousand words. Visual search removes hurdles, taking you directly from inspiration to gratification. In essence, Snap Find Shop is a revolutionary way to service our customers at any time and any place.”

President and chief executive of Slyce, Mark Elfenbein, said: “Slyce has often been described in the media as the ‘Shazam for stuff’ and this integration with Neiman Marcus offers users that highly-intuitive, one-click, snap-to-result experience for luxury fashion.”

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