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Net-a-Porter adds artificial intelligence

Net-a-Porter is rolling out new technology powered by artificial intelligence that will select products for shoppers based on their future plans.

Shoppers will be able to search for product suggestions by typing in a location they are travelling to, for example, The Mail on Sunday reported.

Another tool will then put outfits together for customers based on the items they have selected.

The new functionality is part of the retailer’s £442m investment in technology and personalisation and is expected to launch in the coming months.

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