Net-a-Porter is entering the kidswear market, offering Gucci for babies, girls and boys for a six-week period starting next week.
The luxury retailer is following in the footsteps of its sister brand Mr Porter, which is currently offering kids’ beachwear for summer 18.
Alison Loehnis, president of Net-a-Porter and Mr Porter, suggested the etailer is looking at the lucrative kidswear market for further growth.
“It’s our first foray into the category and we’ve found the perfect partner in Gucci,” she said. “With Mr Porter’s kidswear project also underway, this really marks the beginning of something special.”