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Net-a-Porter launches off price website

Net-a-Porter has launched its off price designer fashion website theOutnet.com

TheOutnet.com launched today selling 80 international designer brands with discounts of up to 60%.

More brands will be added each week giving the TheOutnet.com more than 200 brands including Alberta Ferretti, Azzaro, Chloe, Christia Louboutin, Diane von Furstenberg and Miu Miu.

TheOutnet.com director Stephanie Phair said: “This is only the beginning, our calendar of activity for the next six months is packed with weekly product launches, exciting events and the very best of previous seasons’ collections. With our fashion forward approach, edited selection and chic format we will continue to provide savvy shoppers with something new at a great price.”

Around 150,000 customers had pre-registered to the site.

 

Readers' comments (1)

  • Brilliant concept, great timing and excellently executed as always is the case with Natalie Massenet. Having seen the site I am certain it will be a success and could well blow a lot of the other off-price sites that are springing up out of the water. I know who I would rather clear my stock through if I was a luxury brand. I will be watching this one with interest.

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