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Net-a-Porter to launch men's site

Luxury etailer Net-a-Porter will launch a stand-alone site for men in January.

Mr Porter will be aimed at affluent male shoppers and will offer 60 brands including Ralph Lauren, Burberry and YSL across menswear, footwear, accessories in addition to offering style advice.

Natalie Massenet, founder and executive chairman of Net-a-Porter, said: “This is an incredibly exciting new venture for us and one we have been planning for some time. We have always said that Net-a-Porter will remain a woman’s brand and now we are ready to create a dedicated men’s shopping destination entirely conceived with the stylish man in mind.”

Last week luxury goods group Richemont completed its acquisition of shares in Net-a-Porter following its offer on 1 April. Richemont holds an effective interest of more than 93% in the issued ordinary capital of the etailer.

Net-a-Porter reported £120m in unaudited turnover for the year to 31 January.  

Readers' comments (1)

  • Didn't net-a-porter say only six months ago that they would remain a women's brand only? There aren't too many men's standalone luxury branded websites out there and I wonder how many men will shop that way? Maybe Selfridges is the closest but that is in its infancy too. It will be an intersting one to watch closely. I wonder what changed their minds about going in to menswear?

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