Founder of etailer Net-a-Porter and chair of the British Fashion Council Natalie Massenet has called on political leaders to invest in and support the “serious business” of fashion in the UK.
Speaking at the launch of London Fashion Week at London’s Somerset House this morning (February 20) Massenet - Drapers’ Fashion Retailing Personality of the Year - said politicians need to recognise the economic value of the fashion industry.
“Fashion is a serious business. Politicians and leaders need to see the crucial impact on the economy the industry has and the endless job opportunities it provides. Fashion is worth more to the UK economy than the car industry,” Massenet said.
The fashion veteran said the BFC was working to celebrate and promote the business aspect of fashion this season.
She added: “The creative side of the business is backed by extraordinary expertise in commerce. It’s time the business media reported on this. Fashion is backed by people who understand that great bottom lines are not just about hem lengths.”
London Fashion Week runs from February 20 to 24.