New West End Company has launched a mobile app to connect retailers in London’s West End, providing up-to-date footfall and sales data.
The app, built on the Mallcomm platform, uses GPS technology to show users the location of key service providers such as clean teams, welcome ambassadors, security services and shop floor workers, and connect with them on a real-time basis.
It also features job vacancies and internet loyalty programmes.
New West End Company, which supports London’s retailers in the area, said this technology has been used by shopping centres before but it is the first to connect the streets of a major retail destination.
“The ability to communicate together as an area can only help build a stronger offering for the millions of visitors who come every year,” said managing director of the trading environment Steven Medway.
“The sharing of news and events second-by-second will help the area remain at the very forefront of global shopping experiences.”
Jayne Saunders, store manager at Marks & Spencer’s Marble Arch branch, said: “The app is a fantastic tool that provides all the data a store needs to operate in such competitive and fast-moving times.
“It allows all retailers across the area to connect, share ideas and work together – and that can only work to make our offering to shoppers stronger, more comprehensive and tailor-made to their needs.”
The app is being rolled out in stages, initially to Oxford Street, and will be available to Bond Street retailers early next year and Regent Street later in 2016.