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New Balance buys Italian distributor

Sportswear brand New Balance has bought its Italian distributor, Gartner Sports, to give it a greater foothold in the European market.

Gartner Sports has been an exclusive New Balance distributor since 1996. Details of the deal were not disclosed.

Fran Allen, New Balance’s vice-president of the EMEA region, said: “The sealing of this agreement, between our two companies, stands as a significant landmark for New Balance as we look towards extending the brand’s reach and broadening its influence with active consumers across our European markets.”

Christian Gartner, Gartner’s chief executive added: “We felt that this was the right time for us to forge a closer link with New Balance. Both our companies share the same spirit of enterprise and we were inspired by the vision of becoming a member of the New Balance family.”

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