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New Balance reveals Liverpool FC kit deal

New Balance has announced a takeover of the Liverpool FC kit supplier deal from its Warrior subsidiary as of the 2015/16 season.

The sports giant’s logo will appear on both playing and training kits, marking the first time the brand has been involved in football.

As a result, Liverpool products will be sold in more than 500 New Balance retail stores worldwide.

New Balance Football will also manufacture kits for fellow English Premier League side Stoke City, Portuguese club FC Porto and Spanish team Sevilla as part of the deal.

In addition, the brand has signed up ten New Balance Football ambassadors including Arsenal player Aaron Ramsey and Manchester City star and Belgium Captain Vincent Kompany.

Warrior signed the original six year agreement with the club in 2012, meaning the sponsorship under New Balance will continue until at least 2018.

In January New Balance announced plans to open its first UK store on Oxford Street in 2017. It also bought the Rockport footwear business for $280m (£186.8m) in a joint venture with Berkshire Partners.


Readers' comments (3)

  • Why pictures of Man City players?

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  • why do you have pictures of man city players in a story about liverpool fc?

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  • Luke Todd

    New Balance has confirmed these are brand ambassadors. A line has been added in to clarify.

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