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New BHS launches first clothing range

The new BHS.com website has unveiled its first clothing collection since the business relaunched last month.

bhs new

bhs new

The range is starting with a small number of women’s and men’s pieces and there are plans to “significantly ramp up” the number of items going forward.

In womenswear the initial range features dresses, skirts, trousers and nightwear. Knitwear, denim and slippers will be added in the coming weeks.

A checked shift dress is priced at £30, a jersey shirt dress at £32 and a jersey maxi-skirt at £25.

Selected popular items sold by the old BHS sold have been continued, including the “mix and match” tailoring range in womenswear, which features jackets at £32, trousers at £15 and skirts at £15.

Menswear items for the launch include long- and short-sleeved T-shirts, jeans and trousers, and sleepwear and slippers. Knitwear, coats and jackets will be added next month.

A children’s range will launch on 11 November with a collection of licensed character products.

Sara Bradley, BHS buying director, said: “Modern layering has been a key influence for this initial range, which is made up of wardrobe-building easy separates. The collection is very tight but we will be adding collections regularly to expand the offer, including women’s day-to-evening partywear in autumn.

“For spring 17 the journey will continue. The collections will broaden significantly and will have an emphasis on modern simplicity, as well as key trends such as new nautical, with a focus on shirting and stripes. We are also building a collection with a fresh, simplistic aesthetic in monochrome with shots of grapefruit and soft pink.

“Key pieces such as wide-legged trousers or shirt dresses can be layered to achieve a modern way of dressing that can work for everyone.”

BHS said it was “fully prepared” for a busy fourth-quarter trading period.

 

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