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New brand aimed at taller women to launch

A new womenswear brand aimed at women over 5ft 9 is set to launch online and in store at Selfridges.

Taller Than Your Average (TTYA), is not based on seasonal collections but instead offers “continuity pieces” comprising jersey garments and key wardrobe essentials.

Founder Irene Agbontaen is 5ft11 and set up the label after becoming frustrated at never being able to find clothes that fit.

The brand will be available to buy via its ecommerce site from May before launching in store at Selfridges from mid-June.

Retail prices range from £30 to £80.

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