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Exclusive: New brand The Deck to open London store

New womenswear tailoring brand The Deck is launching this spring with a flagship on London’s King’s Road, Drapers can reveal.

The London-based business offers made-to-order suits for women. The Deck collection has four styles representative of the four suits within a deck of cards: the Heart, the Spade, the Club and the Diamond.

The brand is launching online on 25 April and it’s first store will open later that month.

The shop will have three or four staff members, including founder Daisy Knatchbull, who is the former communications director of menswear tailor Huntsman, Savile Row.

Knatchbull said: ”I’m thrilled to be launching The Deck and at such an exciting time not only for tailoring but most importantly for women. The Deck suits are made to order, designed to be versatile and exceptional in quality. Providing an empathetic service for women which understands women’s needs and their relationship with clothing, that is not restricted by seasons or trends. Suits have become shorthand for independence and power and we are excited to begin our journey in creating a community of empowered women.”

Retail prices range from £700 for a pair of trousers to £1,300 for a jacket. A full suit starts at £2,000.

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