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New brands at Premier Kids

Kidswear trade show Premier Kids has signed up a raft of new brands, including Baroue, ahead of its exhibition next week.

Baroue is the debut own brand range from the Kuwait-based kids’ department store of the same name, which opened last year. With retail prices starting at £3.50 for a T-shirt and £40 for a party dress, it will compete with the likes of H&M and Next kidswear.

Other new additions to Premier Kids’ street and casual zone include Next Level, a Danish brand from the Me Too stable. Hi-Tec, Darkside, Weird Fish, Kozikidz, Xumo and Unikid will also show for the first time.

New exhibitors in the boutique area of the show include Sweet Peanut, Kushner Clothing, LEPI, Ninette, Bikey, Trixy, Shoe and Balu.

New classic labels include Paz Rodriguez, Emmerling Communion and Mites.

Premier Kids takes place from July 6-8 in Hall 1 at Birmingham NEC. For more details, visit

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