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New brands join Esthetica line up

Esthetica, the ethical exhibition space of London Fashion Week, has signed a raft of new fashion and accessories exhibitors ahead of this month’s event.

New names joining the line-up include recycled accessories brand Lost Property of London, Swedish sustainable womenswear brand Righteous Fashion and fellow Swede Camilla Wellton, who will show her eponymous minimalist womenswear collection.

Also new to Esthetica is model Erin O’Connor’s brand She Died of Beauty. O’Connor designed the womenswear line in collaboration with designer and stylist Kate Halfpenny and is now working on the launch of a menswear line.

The new signings will join exhibitors such as Junky Styling, Pachacuti, Prophetik and Sonya Kashmiri.

Chief executive of the British Fashion Council Caroline Rush said: “Estethica was established to showcase collections of progressive designers working in ethical fashion. We are currently working with industry figures and editors to ensure the Estethica brand progresses and is communicated to a growing audience. This season we’re proud to be showcasing collections from more designers than ever before.”

Esthetica has also partnered with etailer Yoox to launch the first online retail space for Estethica through Yoox’s Yooxygen ethical zone. Designers selected for the first season of this collaboration include: From Somewhere, Goodone, Henrietta Ludgate and Environmental Justice Foundation (EJF). The brands’ autumn 10 collections will be sold on yoox.com with a dedicated film and exclusive interviews for each.

Estethica will run in the Embankment Galleries in the London Fashion Week exhibition at Somerset House, London, from September 17 to 22.

 

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