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New commercial appointments at Start-rite

British shoe brand Start-rite has appointed a new commercial director and business manager to help strengthen the business.

Mike Evans has joined as commercial director from nursery goods brand Joie, where he was sales director.

Sarah Northage will join in January as business manager from footwear firm Wolverine, where she looked after Hush Puppies, Sebago and Cat Footwear brands.

Start-rite appointed Ian Watson as its new chief executive in February.

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