Clothing manufacturer and design house Basic Thinking has opened a newly-built factory in Leicester.
The business has until now produced fast fashion womenswear, menswear and kidswear out of Egypt, and supplies retailers including George at Asda, Arcadia, Matalan and Primark.
The new factory will enable the business to produce “Basic Premier” items within the UK.
Basic Thinking’s commercial and operations director Chris Taylor said the move was designed to meet rising demand for “ever quicker lead times in ethical and technically approved environments”.
He said: “We also know that that saying items are ‘designed and manufactured in Britain’ resonates well with the Great British public”.
Taylor said capacity would grow according to demand, but expected to be producing half a million pieces monthly later this year.
Basic Thinking is also planning to run an apprentice programme to attract and build young manufacturing talent.