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New format wins over at Moda

A revised layout at Birmingham-based mainstream trade show Moda was the talking point among brands and buyers as the autumn 16 edition got underway at the NEC on Sunday (February 21.)

moda autumn 16

moda autumn 16

Many of the established areas of the show have been moved or updated for the latest of the three day event, which runs until February 23. 

A new unisex space between Moda Woman and Moda Gent is one of the major changes, along with the addition of an area for outdoor lifestyle brands and a separate hall for lingerie and swimwear. 

On the first day exhibitors reported a strong turnout from UK and Irish independents, with many expecting buyers from UK multiples to follow on day two (Monday February 22.) 

Sarah Kent, UK sales manager for footwear brand Butterfly Twists, said: “The new layout is good, it’s making people walk around more. We’ve seen independents and small multiples today and we expect the bigger accounts to come tomorrow.”

“Now lingerie has its own entrance it feels more focused and you don’t get as many people just coming to have a look, added Mandy Dixon, key accounts sales manager at lingerie firm Panache. “It has been busy today but Sunday it is mainly independents so they don’t interrupt a day’s trading. The multiple buyers will be arriving over the next two days.”

Talat Mangor, who was representing footwear brand Irregular Choice, added: “It seems like it’s got off to a good start. I don’t think as many independent buyers are going to the European shows so this is a bigger deal for them.”

Buyers said the new layout would take getting used to, especially when looking for existing suppliers but largely welcomed the change. 

“Once you get your head around the layout it’s great,” said Suzanne Newland, buyer for womenswear independent Sarah’s Shoes in Crewe. “Especially as the bit I’m after like millinery is in its own section.

Phil Darlaston, co-owner of Leicester-based menswear and formal hire independent Philip James, agreed: “The new layout will take a bit of getting used to. We’ve come for quite a few years and seen regular people in the same spots so now we’re having to suss them out. But we’re always looking to push the boat out and find new things and this could be the way to do it.”

Suzy Andrews, co-owner of Woosters womenswear indie in Olney, Buckinghamshire, added: “I came looking for a couple of new labels and something a bit different for autumn 16 and I have already placed an order. I tend to come to this show because I can drive here and it works well, it’s quite a calm atmosphere, which I like.”

Moda is the latest trade show to showcase a reshuffled layout, following Pure which debuted menswear at its autumn 16 event from February 14-16. 

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