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New indie has label ambition

Former Criminal sales director Miles Ellingham has opened a menswear and womenswear store in south London.
Ellingham, who was at Criminal for seven years, unveiled a 2,200sq ft store called Can-i? on Northcote Road in Clapham, south-west London, last week. The store sells 70% casualwear and 30% footwear.

Ellingham said: “I was at Criminal from the start, but now I’ve launched my own project. I chose the Northcote Road area because I like the atmosphere and the eclectic mix of retailers.”

Can-i? sells 20 brands including Filippa K, Serfontaine and footwear label Georgina Goodman. Ellingham is now mulling an own-label launch.

“Can-i? is a lifestyle company so there are lots of possibilities,” he said. “The store is a perfect place to test the product. If it goes well I will start to wholesale in the UK.”

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