Ellingham said: “I was at Criminal from the start, but now I’ve launched my own project. I chose the Northcote Road area because I like the atmosphere and the eclectic mix of retailers.”
Can-i? sells 20 brands including Filippa K, Serfontaine and footwear label Georgina Goodman. Ellingham is now mulling an own-label launch.
“Can-i? is a lifestyle company so there are lots of possibilities,” he said. “The store is a perfect place to test the product. If it goes well I will start to wholesale in the UK.”