Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

New Jacques Vert Group boss to accelerate online growth

New Jacques Vert Group chief executive Tim Davies will focus on growing the company’s online sales and accelerating the expansion of new categories into more stores.

As revealed by Drapers last week, Teresa Tideman has stepped down from the business and Davies, who joined JVG two months ago as interim transformation director, took over the reins with immediate effect.

Davies told Drapers the business had only “scratched the surface” of ecommerce following its move onto a Demandware platform last year.

“Online is about 16% of sales; it should be much bigger. Our next target is to move that to 20-25%,” he said. “The new platform is a functionally rich tool, but at the moment we are only using 10% of it. The plan is to push this forward.”

The brand house, which includes Jacques Vert, Precis Petite, Eastex, Dash, Windsmoor and the new plus-size brand Colebrooke, experienced record online sales last week, up 40% year on year.

Davies also said he planned to double the number of stores that stock the eponymous brand’s petite and accessories ranges. He declined to give the existing number.  “We want to drive that part of the business forward and faster as the brand is very strong,” he explained.

Davies, who is a former Debenhams and Baugur executive, said his appointment had been planned for a while. Tideman will work alongside Davies for the next few months to ensure a smooth transition.

“Having transformed the business I inherited and having agreed the three-year strategy in December, this is a good time for me to leave it in Tim’s capable hands,” Tideman told Drapers.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.