New kidswear brand Burgs has launched in House of Fraser with plans for further expansion this year.
The label, which aligns itself with lifestyle brands Joules and Boden, has launched concessions in six House of Fraser stores as well as launching online this week.
Burgs also plans to expand its wholesale network later on this year, although could not confirm any potential stockists.
The range, which caters for both boys and girls, comprises chinos, shirts, T-shirts and dresses featuring floral prints, broderie anglaise detailing and embellishment.
Wholesale prices range from £6.80 to £18.