A contemporary womenswear label that is wholly manufactured in the UK has soft launched online, and plans to target wholesale stockists for spring 14.
Blonde + Ginger’s collection is made in Llanbrynmair in mid Wales and says it targets the “fashion-conscious woman who has outgrown Topshop”.
Its founder, Elizabeth Carrick, is a former buyer for retailers including Debenhams and Shop Direct Group.
Blonde + Ginger has launched with eight dress styles sold direct to customers via its own website for spring 13 and will add a further six for its high summer collection in May.
The brand will begin wholesaling its spring 14 collection in August and will target stockists including department store Selfridges as well as selected premium independents.
Carrick told Drapers: “Customers these days want really good-quality products and it’s all about getting good value for money. I knew the best way to do this was to find a manufacturer in the UK so I could really monitor the quality and finishes of all the garments.”
She said it had been a challenge to keep the retail price points competitive because of the higher costs of manufacturing in the UK. “As a brand it’s about not being greedy with margin and ensuring I can provide the customer with a good-quality product at a reasonable price.”
Retail prices range from £140 to £245. Carrick has not yet confirmed wholesale prices.
To see a selection of imagery from the collection click here.