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New launches keep fashion sales afloat at John Lewis

Fashion sales edged up 3% at John Lewis last week, but total sales at the department store were down on last year due to the different timings of Easter.

Sales fell 6% to £78.3m in the week to 1 April compared to the same period in 2016. However, John Lewis was upbeat, pointing out that its Easter 2017 marketing activity would launch this week.

The launch of new own label denim lifestyle brand And/Or, combined with the warmer weather, helped drive womenswear sales up by 5.3%. Women’s casual clothing enjoyed the biggest uplift.

Last week, John Lewis also opened its largest international shop-in-shop to date in Dubai. The 15,000 sq ft John Lewis space is located inside the refurbished Robinsons department store in the Al Futtaim Dubai Festival City Mall.




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