New Look predicts it will make millions of pounds worth of extra sales on the back of a new IT system being implemented this summer.
The young fashion retailer is to revamp its back office buying and merchandising function in a bid to keep better track of the 75 million garments and 65 million accessories that pass through the chain each year.
The system will allow the firm to monitor shopping trends and analyse data, reorder and replenish stock, and track product performance across the business.
IT director Adrian Thompson is looking to hire a 30-strong team to implement the two-year project, which is being billed by the company as a "programme of extensive business and technology change".
Thompson said: "The project will bring in tens of millions of pounds worth of extra sales by getting product to the right place at the right time. In a well-supported business the systemic processes fit with the physical processes."
New Look is also preparing to launch a transactional website in September. The chain will make its etail debut with a fast-fashion offer that will see product being refreshed faster than the current rate of 10% every six weeks.
The site will initially carry a tenth of New Look's range in a soft launch lasting three weeks. The online offer will then be ramped up to 80% of the collection, starting with womenswear and then potentially menswear, kidswear and maternitywear.
- The first round of bids for New Look have been tabled, kicking off a £2 billion auction. It is understood that private equity groups PAI and Blackstone have made bids, while Micky Jagtiani, owner of the Landmark Group, is said to have made a joint bid with private equity giant CVC. A consortium made up of Texas Pacific Group and Warburg Pincus is also thought to have bid.