The fast fashion retailer is offering a wide range of products online including its hugely successful footwear and accessories ranges. However it has not yet put its fledgling menswear and kidswear offers online.
The site will eventually give shoppers in smaller towns and cities access to New Look's entire collection. At the moment top fashion lines are only available from selected stores which leaves some shoppers disappointed when they can't find items featured in consumers magazines in their local store.
Standard delivery in the UK takes two to three days but the site also offers express next day delivery. Delivery charges are £3.50 and £4.95 respectively.
Online shoppers can return unsuitable goods to any of New Look's stores or can send them back by freepost to New Look's dispatch centre. Ahead of launching the site the company had been unsure the best way to manage returns given the potential for random stock to end up sprinkled throughout the chain.
New Look will not promote the site until after the Christmas rush so it can iron out any potential teething problems with the technology first.
See the site at www.newlook.co.uk.