New Look plans to open at least 15 dedicated menswear stores by the end of next year, UK and Ireland managing director Danny Barrasso told Drapers at the launch of its fourth at the Intu Trafford Centre in Manchester.
The 1,650 sq ft store opened on October 9 and follows a 1,970 sq ft store at the Merry Hill shopping centre in Birmingham on October 7, as well as a 1,490 sq ft store at the Cascades shopping centre in Portsmouth and a 1,970 sq ft store at The Grand Arcade in Wigan, which both opened on September 23.
They have all exceeded expectations so far, with Merry Hill in particular performing very strongly since its launch, said Barrasso.
The fifth location has not yet been confirmed but is expected to open in February or March, before the retailer’s financial year-end.
New Look sells menswear in around 175 of its existing 569 UK stores. For the menswear rollout it is looking for units next to its womenswear stores.
“We’re looking at all the top 100 locations for menswear, so the likes of the Bullring [Birmingham], Bluewater [Kent] and Westfield [London] are on our hit list,” said Barrasso.
“On third-party sites such as Asos.com and Zalando, where we sell both womenswear and menswear, the split is closer to 80:20, so there’s clearly a lot of potential.”
Christopher Englinde joined New Look as menswear director from his role as H&M menswear chief operating officer last month. He said there is an opportunity to expand New Look’s menswear business overseas, where it has more than 200 stores across Europe and Asia.