Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

New low-priced denim label Wäven aims to help indies take on the high street

A denim label with Scandinavian design influences has launched for autumn 14 with price points that aim to help independents compete with the high street.

Wäven (pronounced ‘wohvuhn’) offers jeans and denim tops, sweatshirts and T-shirts for men and women. The line will debut at London menswear show Jacket Required on February 5-6.

The men’s collection carries six jean styles in 19 washes alongside 22 tops. For women, there are 10 jean styles in 23 washes and 25 tops. Wholesale prices range from £12 to £18 with a three-times mark-up.

The brand has been created by London-based design team and an Asian manufacturer.

It is represented globally by Just Consultancies, whose managing director Juls Dawson said: “There is a real opportunity to launch a denim brand to give branded retailers the chance to compete with high street prices and own-label margins.”

The collection will be available to view in three showrooms from February 3, in Manchester, Shoreditch and Exeter.

The brand will also target Urban Outfitters, Asos and Selfridges.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.