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New men’s and kids’ shows target London

Expose, a new menswear trade show, will debut in London in February and a new kidswear exhibition called Vogue Kids will launch in the capital in January.

Expose is the first exhibition to be staged by Barcelona-based Exposed, a company that was previously dedicated to the design and build of show stands and showrooms, as well as interior and product design.

It will take place on February 15-16 at the Old Billingsgate Market venue in east London, which was once earmarked for the now-defunct streetwear show To Be Confirmed.
A second edition of the show is likely to take place in September 2010.

Expose will have three zones: contemporary, denim and urban. Organisers hope to sign at least 150 brands for the first show, with the eventual show size dependent on stand space booked. Prices will start at £299 a square metre.

Operations director Emlyn Brown said: “London needs a dedicated menswear show. The market is strong and other exhibitions are upping their menswear offer but there is a gap for a targeted event.”

Exposed is recruiting a team of fashion and retail industry experts to consult on the event. It plans to bring in big-name international buyers by funding their travel and accommodation. Brown added: “The market is returning to a simplified way of creating sales and volume during the recession. The design of Expose will encompass basic rack and rail stands and a lot of space for brands and buyers to hold meetings.”

Meanwhile, the first edition of kidswear trade show Vogue Kids will take place at ExCeL in London from January 31 to February 2, 2010. The show is organised by US company Showbiz Inc, which produces 12 shows in the US and Canada, including Kids International.

It is likely to go head to head with Bubble London, the kidswear fair owned by UK show organiser Moda.

Showbiz Inc is recruiting a six-strong team to run its new UK office, headed by event director Joey Laham. Laham said: “UK brands and buyers told us there was a gap in the market for a substantial UK kidswear trade show. Our aim is to fill that but also to bring over US brands that either don’t distribute or don’t show in the UK.”

There are 63 confirmed exhibitors so far. The show will be 2,500 sq m in size, with a capacity for 75 exhibitors.

Readers' comments (15)

  • Can't find anything in a quick Google search on Expose menswear show or Exposed the company. These guys should have all this orgainised before they put out their press releases.

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  • Keely Stocker

    The web address for the company organising the Expose menswear show is www.exposed.eu.com.

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  • It is an interesting time to be trying to launch new trade shows when brands are all pulling their marketing budgets right back. I agree it would be good to see something fresh come to the UK and to London but it is going to be a huge task to pull this off especially when this company hasn't ever run a tradeshow before. I hope that there will be some support for it in the industry though. But also, they must do a credible job for this to stand any chance. Product, as always, will be key.

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  • It sounds great to me. B&B has shrunk its exhibitor list so that it can make bigger stands for superbrands; if this is as good as it sounds then it will be an exciting show for London, especially after TBC.

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  • their new tradeshow website was supposed to launch on the 21st september but it still isn't up and running. Perhaps they've encountered the same problem that the defunct TBC show had: there may not be a sustainable market for a mens casualwear show in the UK as the big denim and casual brands just do BBB or London showrooms, and there may not be the interest or commitment to exhibit from these type of brands? With events like the London Fashion Week exhibition and Margin, London is thankfully known and respected for new and edgy designers which attracts international buyers and press, and perhaps London is not the right forum for "traditional" mens casualwear which can be sourced earlier at Pitti or BBB? Just a thought.

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  • Thought you might be interested in an update on Stitch. The website is live, www.stitchmenswear.com and the show will take place at Old Billingsgate Market on the 14th-15th February 2010. Stitch offers a dedicated business to business, order-writing event and is committed to supporting the menswear industry. Registering online, brands will be able to place themselves in their desired hall and location, in an efficient and innovative environment focused on networking and increasing sales. We look forward to hearing more exciting news from the Stitch team in the run up to the event.

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  • could the last post possibly be from the organiser?

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  • I think they are missing a trick by going to a trendy location. Why not piggyback on the PURE bandwaggon and take over Earls Court at the same time??? Oh and while your at it, call it 40 Degrees.

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  • does anyone know of any brands that are actually committed to exhibiting at this event? there's no brands listed on their website and, as they're a new event with no track record of brands (or visitors for that matter), I'd like to know if anyone's actually interested in this unproven show. They say it's an "order writing" event but with not one show under their belts yet, isn't that jumping the gun? I don't mind such a presumption if they can back it up with a strong confirmed brand listing but there's nothing on their site.

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  • so have no brands at all signed up for this? is no brand willing to "name" themselves as taking part?

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