Expose, a new menswear trade show, will debut in London in February and a new kidswear exhibition called Vogue Kids will launch in the capital in January.
Expose is the first exhibition to be staged by Barcelona-based Exposed, a company that was previously dedicated to the design and build of show stands and showrooms, as well as interior and product design.
It will take place on February 15-16 at the Old Billingsgate Market venue in east London, which was once earmarked for the now-defunct streetwear show To Be Confirmed.
A second edition of the show is likely to take place in September 2010.
Expose will have three zones: contemporary, denim and urban. Organisers hope to sign at least 150 brands for the first show, with the eventual show size dependent on stand space booked. Prices will start at £299 a square metre.
Operations director Emlyn Brown said: “London needs a dedicated menswear show. The market is strong and other exhibitions are upping their menswear offer but there is a gap for a targeted event.”
Exposed is recruiting a team of fashion and retail industry experts to consult on the event. It plans to bring in big-name international buyers by funding their travel and accommodation. Brown added: “The market is returning to a simplified way of creating sales and volume during the recession. The design of Expose will encompass basic rack and rail stands and a lot of space for brands and buyers to hold meetings.”
Meanwhile, the first edition of kidswear trade show Vogue Kids will take place at ExCeL in London from January 31 to February 2, 2010. The show is organised by US company Showbiz Inc, which produces 12 shows in the US and Canada, including Kids International.
It is likely to go head to head with Bubble London, the kidswear fair owned by UK show organiser Moda.
Showbiz Inc is recruiting a six-strong team to run its new UK office, headed by event director Joey Laham. Laham said: “UK brands and buyers told us there was a gap in the market for a substantial UK kidswear trade show. Our aim is to fill that but also to bring over US brands that either don’t distribute or don’t show in the UK.”
There are 63 confirmed exhibitors so far. The show will be 2,500 sq m in size, with a capacity for 75 exhibitors.