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New micro-fibre pollution tools for brands

The European Outdoor Group is expanding its microfibre research venture to create new tools for the industry, in partnership with brands including Asos, Adidas and Next.

The group’s Outdoor Industry Microfibre Consortium, which was formed earlier this year to tackle synthetic microfibre pollution, is also supported by brands and retailers including Berghaus, Craghoppers, Finisterre, Kering, Marks & Spencer and The North Face.

Its latest research venture, conducted in collaboration with sustainable innovation company Biov8tion and the University of Leeds, will comprise a new infographic and roadmap, alongside an “applied research” project.

The group said its infographic and roadmap will be an “industry first” in charting the effect of raw materials and processes across the supply chain, as well as the consumer-facing part of the industry.

Sophie Mather, founder of Biov8tion, said: “The roadmap will outline an industry-wide action plan against a set timeframe. The intention is that it becomes a clear tool to visualise ongoing research and product-based solutions, and manage the expectations of brand, retailer and supply chain partners as they tackle microfibre pollution in their longer-term strategies.”

The one-year research project, to be carried out by the University of Leeds, will begin by validating a pilot test methodology to provide an industry standard on microfibres.

After this, research will focus on building a comprehensive picture of why microfibre shedding occurs and how production and use influences it.

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