Alison Loehnis has been promoted to president of the Net-a-Porter Group from her role as president of Net-a-Porter.com, a month after founder Natalie Massenet resigned as executive chairman.
Loehnis will be responsible for Net-a-Porter.com, MrPorter.com, TheOutnet.com and Porter magazine and will report directly to group chief executive Federico Marchetti from today.
Loehnis joined Net-a-Porter in 2007 as vice president of sales and marketing and became president of Net-a-Porter in 2011. She was previously sales and marketing director at Thomas Pink from 2002 to 2007.
She is credited with introducing new product categories to Net-a-Porter such as beauty and the launch of Net-a-Sporter, as well as the development of a dedicated Asia-Pacific website and a distribution centre in Hong Kong.
She also spearheaded brand partnerships such as Chanel’s first venture into ecommerce and Dolce & Gabbana’s first dedicated capsule collection for a retailer.
“Alison’s appointment as president will ensure the business continues to benefit from her wealth of experience in successfully growing large luxury fashion ecommerce businesses and delivering an exceptional offer to customers and brand partners,” said Marchetti.
“She has the perfect credentials to grow and take to the next level the group’s commerce and content offer. With the integration process well underway, we want the best people in key roles and we will promote the most talented from across the group.”
It comes as the deal for Net-a-Porter and Yoox merger completed today, creating an online luxury fashion giant with combined revenues of €1.3bn (£940m) and profits of €108m (£79m).
Loehnis added: “The opportunities within the business for growth, development and innovation - values that have always been at the heart of our work - are now without boundaries as part of Yoox Net-a-Porter Group.
“I look forward to leading our talented teams as they continue to set the standard for luxury retail online.”