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New online look for Animal

Animal has unveiled a new website as part of ongoing plans to grow the surf-inspired brand and improve its digital offer.

The brand has simplified navigation, improved its search functionality and looked to make the checkout process seamless.

Marketing director Kellie Parsons said Animal had created a ‘hub of content, news and products tailored for everybody that lives their lives outdoors.’

In April, chief executive Dominic Langan outlined his plans to grow Animal into a £100m-turnover business by focusing on contemporary designs in technical fabrics, moving away from blanket discounts and looking at shop fits.

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