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Nike has bolstered its UK marketing team with the appointment of Levi's marketing manager Melanie Lowe as head of marketing for London. Alex Pellew, ex-account director at advertising agency TBWA, will be London brand manager for football and running. Ed Elworthy will become head of brand communications at the end of August, replacing Ben Moor who has left the firm. Elworthy was brand communications manager at Nike China.