SoundOut Retail and WGSN have developed a customer insight tool designed to anticipate successful items before they hit stores.
The new service will allow retailers to test consumer reaction to key variants such as new products, collections, sizes and prices, and receive feedback as quickly as overnight.
SoundOut’s technology was originally developed for the music industry and is used by major UK and US record labels and radio stations to predict hits before they are released.
It works by linking to hundreds of thousands of trusted reviewers who provide fast, honest feedback on new products. The results are then analysed and presented in a detailed, actionable format.
The predictive analysis company has teamed up with trend forecaster and Drapers stablemate WGSN to introduce the service to the fashion industry. It will launch early next year in the UK and US.
SoundOut founder and chief executive David Courtier-Dutton said: “Together we can jointly offer clients a truly unique product to help them respond to the ever-faster business of fashion with clarity and certainty.”
Like Drapers, WGSN is part of Top Right Group.