West End Style magazine features fashion tips, shopping guides, event listings, news, trends and interviews.
It is the first magazine to be produced specifically for London's West End and will distributed exclusively through the Evening Standard newspaper in London as well as in stores in the capital's West End shopping district. It can also be viewed online.
"This year, we're very confident we will reach even more shoppers than ever before with the message that the West End is the world's top shopping destination and offers a Christmas experience like nowhere else," said Jace Tyrrell, acting chief executive of the New West End Company.
The magazine is a major component of the New West End Company's Shop West End Christmas Campaign this year.