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New showroom for Antik Denim

LA jeans brand Antik Denim is ploughing ahead with plans to grow its UK accounts by opening a new showroom in Manchester next week.

The 700sq ft showroom in the city centre will house Antik Denim’s full collection, making it more accessible to the brand’s northern accounts.
“The new showroom is very exciting because the UK is one of our prime markets,” said chief executive for Europe Julian Sidonio. “Our new commercial director, Steven Peters, is overseeing the project as well as driving our UK business.”

Peters has previously worked at agency Rufus Abbot and Sixty Group.

The brand has also expanded its autumn 08 offer, which includes a new European-styled range. Sidonio said: “We’ve brought in two designers whose brief was to create something more toned down.”

Antik Denim has 50 UK accounts, and wholesale prices start at £30. For more information, call 020 7428 5845.

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