Retailers will be able to directly source products in China without the need for a dedicated buying team or logistics infrastructure from today, following a tie-up between Chinese wholesale site Alibaba.com and Bristol-based retail software firm Brightpearl.
Brightpearl provides management software to help small retailers compete with larger rivals by simultaneously selling on multiple ecommerce sites, such as eBay and Amazon, as well as their own transactional sites and in stores. It has more than 1,300 clients, including menswear independent The Priory in Bridlington, Yorkshire.
The new collaboration will allow Brightpearl’s clients to directly source goods through Alibaba’s list of wholesale suppliers via an app and instantly list them across all sales channels. It will also allow them to automatically create full product listings and details based on those provided on Alibaba.com.
“Our research has shown that in areas like apparel, consumer electronics, jewellery, beauty and personal care, Alibaba.com wholesale supplier prices are typically up to 30% cheaper,” said Scott Hill, product manager at Brightpearl.
“The system not only allows them to view and search for products directly within Brightpearl, it also automatically enters data such as product name and supplier information, eliminating the need for rekeying.”
Alibaba.com lists more than 100 million products from around 3 million suppliers in 190 countries and regions.
It is part of Alibaba Group, which also runs China’s two largest online marketplaces, Taobao and Tmall. Around 80% of Chinese ecommerce transactions are made through its platforms.