The New West End Company (NWEC) has appointed Steven Medway into the newly created role of managing director – trading environment.
Medway will join NWEC, which is responsible for the management and promotion of London streets including Oxford Street, Regent Street and Bond Street, at the end of September. He will oversee a review of the shopping environment provided across the West End, and drive though improvements to public spaces, as well as press the agenda on issues such as traffic reduction measures. He will report to NWEC chief executive Richard Dickinson.
Medway is outgoing chairman of the Oxford Street Management Group, an advisory board set up by NWEC to provide guidance and feedback on marketing and operational initiatives.
Medway is also currently Gap store director for the retailer’s West End stores, including its flagship on Oxford Street.
Jace Tyrrell is also returning to the organisation as deputy chief executive in October. He was previously director of communications for nine years until his departure in September 2013.
Dickinson said: “A new senior management team further strengthens our resolve for the West End to remain the world’s favourite retail destination. Steven’s appointment ensures our agenda on improvement will be focused to engage all of our stakeholders on behalf of our members. His 14-years of retail experience means he is absolutely the right person to help oversee the West End’s continuation as a world-class shopping destination.”