The New West End Company has created an offshoot business to transform the public spaces around Bond Street in a bid to rejuvenate the area.
The Bond Street Retail Group will launch on April 1, with Paul Dimond, deputy chairman of Daks Simpson Group acting as interim chairman and former managing director of Fortnum & Mason Beverley Aspinall as interim managing director.
The pair will head up a transitional management team made up of senior directors from Bond Street’s top luxury retailers to start developing and implementing a five-year plan for the area, which is being funded by NWEC.
A spokeswoman declined to comment on the funding specifics.
The group will work with Westminster City Council and Transport for London to develop a programme of investment, aimed at attracting more high net worth and luxury visitors to the district.
Dimond worked for the Diplomatic Services from 1966 until 2005, when he joined Daks Simpson Group. Posts included Japan and the Philippines.
Aspinall led a £30m-refurbishment of Fortnum & Mason and spearheaded a street improvement project around Picadilly.