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New West End Company promotes Tyrrell to CEO

London retail lobby group the New West End Company has promoted deputy chief executive Jace Tyrrell to CEO.

Jace tyrrell

Tyrrell was director of communications at business improvement district (BID) New West End for nine years, but left in 2013 to join the City Property Association and Westminster Property Association, where he was executive director.

He rejoined New West End as deputy CEO in October 2014 and has acted as interim CEO since Richard Dickinson left in December 2015.

During his tenure so far, New West End has become one of the UK’s largest retail-led business improvement districts.

As CEO, Tyrrell will drive forward the partnership of 600 retailers and property owners across Bond Street, Oxford Street and Regent Street, leading the team to ensure the ongoing commercial success of the area and overseeing the BID’s annual turnover of £7.5m.

He will work with the board – which includes Austin Reed CEO Nick Hollingworth, House of Fraser chief operating officer Peter Gross and Marks & Spencer retail director Sacha Berendji – on navigating New West End through the election of a new London mayor in May, establishing a clear vision for the future of retailing in the West End and the opening of Crossrail in 2018.

Sir Peter Rogers, chairman of New West End, said: “The board and I are delighted to have secured a CEO who understands the area’s unique economic offer. Jace has been instrumental in building on New West End’s core values in supporting our 600 retailers to drive trade and to represent their interests to policy makers.

“Through key political developments such as business rates reform and Sunday trading, we remain both an authoritative and reassuring voice both with the UK government and our members. As New West End celebrates its 10th year, I look forward to what we can achieve in the next decade with Jace at the helm.”

Tyrrell said: “The West End is at a turning point with £1bn Crossrail bringing 60 million more visits a year in 2018 and, as its leading business voice, I look forward to working with my colleagues, the board and members to continue our vital work in driving economic growth, providing jobs and securing investment for the world’s top shopping district.”

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