Olya Lammas, the former owner of London-based store LilliDiva, is to open a new womenswear store called Alexandra Boutique in Tunbridge Wells, Kent.
Lammas owned LilliDiva in Battersea from 2012 to 2014, until it closed due to maintenance problems with the building. It was established in 2001 by a previous owner. Lammas also has 15 years of experience as a stylist.
The new 1,614 sq ft store is expected to open during the first week of March and will stock both ready-to-wear and accessories, including footwear and bags.
Lammas said brands for spring 15 include M Missoni, Schumacher, See By Chloe, Max and Moi, Sonya Rykiel, Hunky Dory, Castaner, Autumn Cashmere, Dea Kudibal, Caractere, Sam Edelman, Stylesnob, Ivories, Frame Denim and Rebecca Minkoff.
“Our target market is women aged between 30 and 60-years-old, who are confident, professional, appreciate quality, know how to dress and impress,” said Lammas, who moved from Hamstead to Tunbridge Wells with her family last April.
“It was my vision from the start to open a new concept store on Tunbridge Wells High Street. We will run it the same way as we ran my previous boutique. It will be more just a place to shop; it will be a shopping club for all the local ladies with personal shopping, styling sessions, in-store events, fashion shows, customer evenings and generally a place to pop in to say ‘hi’ and have a cup of coffee or a glass of wine with us.”