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New womenswear boutique to open in Tunbridge Wells

Olya Lammas, the former owner of London-based store LilliDiva, is to open a new womenswear store called Alexandra Boutique in Tunbridge Wells, Kent.

Lammas owned LilliDiva in Battersea from 2012 to 2014, until it closed due to maintenance problems with the building. It was established in 2001 by a previous owner. Lammas also has 15 years of experience as a stylist.

The new 1,614 sq ft store is expected to open during the first week of March and will stock both ready-to-wear and accessories, including footwear and bags.

Lammas said brands for spring 15 include M Missoni, Schumacher, See By Chloe, Max and Moi, Sonya Rykiel, Hunky Dory, Castaner, Autumn Cashmere, Dea Kudibal, Caractere, Sam Edelman, Stylesnob, Ivories, Frame Denim and Rebecca Minkoff.

“Our target market is women aged between 30 and 60-years-old, who are confident, professional, appreciate quality, know how to dress and impress,” said Lammas, who moved from Hamstead to Tunbridge Wells with her family last April.

“It was my vision from the start to open a new concept store on Tunbridge Wells High Street. We will run it the same way as we ran my previous boutique. It will be more just a place to shop; it will be a shopping club for all the local ladies with personal shopping, styling sessions, in-store events, fashion shows, customer evenings and generally a place to pop in to say ‘hi’ and have a cup of coffee or a glass of wine with us.”


Readers' comments (1)

  • Thierry BAYLE

    Great to see that there are always new independent stores opening in the UK.
    My Retail Expert job at Whos Next and the questionnaire I am asking retailers to fill in before the 1-2-1 meeting shows that
    * +/- 80% have NOT prepared a business plan, break even analysis and cash flow projection. Some stated they do not know how to do it.
    *75% do not analyse their store by product class ( dress, skirts ...) and therefore they are losing opportunities to grow sales and profits

    Does that help?
    What should we do?

    Thierry Bayle

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