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New Year’s Day Footfall to revive sluggish Christmas trading

Strong New Year’s Day trading is anticipated to have sparked a turnaround in sluggish Christmas trading, predicted to jump 13% year on year.

Springboard’s footfall figures estimate that the rise will come thanks to an increased demand for hospitality.

Footfall for the week between Christmas and New Year, commencing on Christmas Eve, declined 4% year on year, with Boxing Day in-store sales shoppers also falling, dropping 4.5% compared to last year.

However, Springboard is anticipating an uplift thanks to footfall over the New Year weekend, from Saturday 30 December to Monday 1 January 2018, which is expected to rise 6% compared to 2016. Christmas trading saw footfall drop 3.3% during December 2017. High streets in Scotland, down 8.7% and the South West, down 9.5%, saw the most significant year on year decline, as did shopping centres in the North and Yorkshire, down 9.1%.

The subsequent rise for the New Year’s Day period is largely thanks to weak comparison figures from 2017, when New Year’s Day occured on a Sunday, while the aftermath of a large storm disrupted travel for much of the country.

Diane Wehrle, Springboard insights director, commented: “Footfall on New Year’s Day is forecast to rise by 13% overall, with the greatest increase of 15% in high streets due to their wide range of food and beverage offerings. However, footfall in retail parks and shopping centres is also forecast to increase by 10%”

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