Trade show organiser UBM Fashion is adding Pre Coterie to its roster of exhibitions, launching in New York from June 2018.
The new show will take place at the Jacob Javits Centre on 10-12 June, and will feature premium women’s clothing and accessories.
It will focus on pre and “resort” collections from denim, active and streetwear brands, including 360 Cashmere, Sundry and DL1961, and will run ahead of Coterie’s main September show.
The launch of Pre Coterie is part of the restructuring of the New York fashion trade event calendar, which was first announced by UBM Fashion last October.
UBM fashion director and vice president Danielle Licata said: “Learning on over 30 years as the leading US womenswear event, Coterie understands the importance of launching a pre collection platform, also known as resort, spring one or holiday [collections], as there has been an increasing demand for delivery at the elevated portion of the market.
“Pre Coterie was conceived to bring together the top global brands and retailers in an intimate and experiential setting.”
Mike Alic, managing director of UBM Fashion, added: “Many fashion brands will be activating their New York showrooms during this time period and Pre Coterie also runs during the same market period as the CFDA Fashion Awards, the Accessories Council ACE Awards, and the Fashion Footwear Association of New York June Market Week. New York’s fashion industry and scene will certainly be going full speed with Pre Coterie at its centre. “