Menswear designers including Christopher Shannon, James Long, JW Anderson and Katie Eary were among the recipients of the British Fashion Council’s Newgen Men sponsorship.
Newgen Men, which is sponsored by Topman, grants up-and-coming menswear designers business support, funding and the opportunity to use the official BFC venue to host either a catwalk show, a presentation or an installation during London Fashion Week’s menswear day on Wednesday February 23.
Christopher Shannon, James Long and J.W. Anderson have received catwalk sponsorship at the BFC show space.
Lou Dalton has been awarded Salon show sponsorship at the Topman show space at the Royal Opera House.
Presentation sponsorship at the Portico Rooms went to Katie Eary, Omar Kashoura, and SIBLING.
Installation sponsorship at the ground floor showrooms was awarded to Christopher Raeburn.
Newgen Men was founded in February 2009, building on Topman and Fashion East’s Man initiative.
Simon Ward, chief operating officer at the BFC said: “NEWGEN MEN has quickly grown from an experimental pilot to a successful talent identification scheme and support initiative, highlighting how British menswear designers are forging a global reputation for innovation.”
London Fashion Week’s womenswear shows will run from Friday 18 to Tuesday 22 February and menswear collections will be shown on Wednesday February 23.
Alfred Dunhill will host a pre-cursor show to the menswear collections on the evening of Tuesday February 22.
LFW will take place at Somerset House, Strand WC2.