Premium delivery services are becoming more popular as new research shows “next-day” was selected for 31% of all online retail orders in 2016, up from 26.8% in 2015.
Over the same period, the share of orders using economy services fell from 45.5% in 2015 to 38.9% last year, according to data from IMRG and Metapack.
The research also found the bulk of Christmas deliveries has shifted in recent years due to Black Friday falling earlier in 2016 on 25 November, compared to 28 November in 2014 and 27 November in 2015.
In 2014, the monthly growth in order volumes between November and December rose by 27.7%; in 2015 it was 14.3% but in 2016 it was just 4.5%.
Retailers also extended the pre-Christmas sales period even earlier into November last year, whereas in 2014 and 2015, although the orders were taken late in November, many of them would actually have been fulfilled in early December.