Next has launched its own rugby inspired menswear label for spring 12.
The range features items such as polo shirts, gilets, coloured chinos and shirts. Retail prices start at £12 for boxers and go up to £295 for a Union Jack blazer.
Last week Next warned that the year ahead is “uncertain” despite both profits and sales at the high street retail group increasing last year.
Sales across the group increased by 4.3% to £3.5bn for the year to January 28 despite underlying sales in existing retail stores dropping 1.4% to £2.19bn.