Next has joined forces with Tesco on a one-off shop-in-shop debut at the supermarket’s Surrey Quays Extra store.
A spokesman for Next stressed the move was location-specific, since Next had been eying opportunities for standalone space “for a while” in Surrey Quays but could not find a site.
He said Next had opted for this approach since Tesco had “surplus space”, and confirmed there were no plans for any others. He added: ”This is not a prelude to a ‘roll-out’ with Tesco or anyone else.”
A Tesco spokeswoman said: “We want to offer our customers the best possible choice and convenience when they shop with us.”
“We have a number of partnerships in stores across the UK, complementing our existing Tesco products and services. We’re pleased to be partnering with Next in our Surrey Quays store and look forward to seeing how customers respond.”