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Next poaches digital innovation expert from Boots

Next has appointed Kash Mahmood, former director of digital innovation at Boots, to spearhead its own digital operations.


Mahmood joined Boots in January 2011 as head of IT strategy. He became director of digital and healthcare for the Walgreens Boots Alliance in June 2013, before taking up the digital innovation role in March 2015.

During that time he launched and ran Boots’ London-based digital innovation laboratory, BetaLab.

Next declined to comment on Mahmood’s exact job title and role.

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