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Next raids catwalks to raise its spring fashion credentials

Next has pushed its fashionability a step further for spring 08 by introducing womenswear trends inspired by September’s London Fashion Week catwalks.

The spring collection, which was unveiled at the retailer’s press day in London this week, features paisley maxi dresses, 1970s-style jeans, ruffled blouses, safari shirt dresses and tiered skirts. The collection also includes geometric print tunics, kimono-sleeve jackets and oversized jersey tops. Key colours are plum and olive.

Retail marketing director Christine Gerrard said Next’s spring collection was a step on from autumn’s more fashionable ranges, which were introduced to lure shoppers back to Next and to help the retailer compete with a revitalised Marks & Spencer.

“We are building on what we have done this season,” she said. “We think there is much more newness in the collection, and more trend-led pieces. The ruffles, for example, are inspired by what was seen at London Fashion Week. Prints are also very important.”

Gerrard said accessories were also a crucial part of the spring collection, with chunky heels and wedges featuring prominently.

 Next is to open its 12th Lime store before the end of the year at the MetroCentre in Gateshead. The retailer said that no further Lime shops were planned.

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