Next is set to launch a wedding dress concession in a bid to tap into the booming affordable bridalwear market.
The fashion retailer has partnered with bridal retailer Wed2b to open the concession stand in its Manchester flagship store, according to Retail Gazette.
Wed2b currently trades from 33 stores across the UK and prices its wedding dresses under £699.
The wedding dress concession is to open on 29 June, stocking 300-350 pieces ranging in price from £99-£899.
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