Next will hold its first Black Friday promotional event across stores and online on 24 November, it has emerged.
It is understood the retailer will offer discounts of up to 70% across all departments, which include menswear, womenswear and kidswear.
The Sale will launch at 3am on Black Friday.
A spokesman for Next said the Sale “largely centres around accessing [whether there’ll be] an increase in full-price sales as a result of taking part in Black Friday”.
He added that the discounted products would have gone into the Boxing Day Sales, and that the company has brought the discounts forward for the event as a “teaser”.